Branded PPC Campaigns Light the Way for Your Customers

You get branded traffic when people search for either your business name or your company’s branded products. Tap into inherent customer interest by deploying branded PPC (pay-per-click) campaigns to boost ROI and deliver a host of other benefits.

Control the Narrative. Make sure your own brand messaging tops the search results when consumers search for your brand online. This helps ensure that the most current and strategic promotions, products, or messages are potential customers’ first impression.

Defend Your Turf. Competitors might bid on your brand name in their PPC campaigns. By running your own branded campaigns, you can help protect your brand space and ensure that your ads appear above or instead of those from competitors, overshadowing their influence and keeping more of the traffic that’s rightfully yours.

Boost Conversion Rates. Users searching for a specific brand already have high interest and/or intent, giving these campaigns potentially higher conversion rates compared to non-branded campaigns. People searching for a brand by name are closer to making a purchase or taking a specific action, so helping guide them directly to your desired landing page can increase conversion rates — making these clicks among the most valuable.

Lower Your CPC. Branded terms usually have lower cost-per-click (CPC) due to lower competition and higher relevance scores compared to non-branded keywords. This makes branded search campaigns a cost-effective choice to help maximize click-through rates and return on investment (ROI).

Gain Insights into Customer Behavior. Branded campaigns can provide valuable data on how people are searching for your brand, including which products or messages resonate most with your audience. These insights can help refine broader marketing strategies and product offerings.

Enhance Overall Brand Visibility. Even if a user skips your paid ad and clicks on an organic listing, having both types of search results visible helps reinforce brand presence and can improve overall awareness and trust.

Shine a Light on Your Brand

In the vast sea of search results delivered to your potential customers, branded search ads are a beacon that can guide consumers safely to your shores. Shed a brighter light on your brand, and illuminate the path to engagement and conversion with branded PPC campaigns.